But when the lights on the stage at the beautiful Lycée Henri come up and a countdown to "we have lift off" rings out overhead, all that peels away and what's left is the merit of the clothes.
The expensive model line-up featuring Chanel Iman, Anya Rubik, Karlie Kloss, Abbey Lee Kershaw and Jourdan Dunn couldn't quite make this collection work. Navy leather jackets and snake insert skirts looked too cumbersome for these professionals to pull off. Zips tracked everything, scissoring trousers in to three parts, left too open for comfort up the back of a ribbed LBD and slashing ribbed dresses to within a inch of its existence. Fur was prevalent and unapologetic, used needlessly as a rucksack as if for the sole purpose of showing off wealth. But in Kanye's world, that is rather the point.
There were shades of each of the designers styles who were sat front row. Altuzarra, Alexander Wang, Dean and Dan Caten, Oliver Theyskens, Jeremy Scott, the Olsen twins all had a nod to their aesthetic which created too many themes to give it a single voice.
Were we expecting too much because of the machine behind this launch? Would we scrutinise another newcomer to this degree? Doubtful. And there were interesting ideas to take away: the intricate beadwork on sleeves, the fierce heels, the woven rib tube skirts... It would be a shame if this was the last we saw of Kanye West at fashion week. He has room to grow, knows how to put on a show and of course, the music was excellent.
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