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The unveiling of its new, 8,000-square foot store on London’s Brompton Road (and a Fifth Avenue counterpart) marks the culmination of Karen Millen’s work to ‘create a new visual language’ that redefines the brand for today.

And, if the exclusive fashion film they’ve made to celebrate it is anything to go by, it’s one we’re going to enjoy learning. A lot.

Girls-of-the-moment Dylan Penn, Adwoa Aboah, Langley Fox-Hemingway and Stephanie La Cava star in the gloriously stylized short, No More Tiaras.

Directed by Mary Nighy, styled by Valentine Fillol Cordier and previewed for the first time exclusively here, it transports us to the Miss Galaxy Beauty Pagaent 2014 – where all is not well…

You've seen the teaser, now watch the video in full.

Behind the cover: The ELLE video archive