The man designs for Chanel, Fendi and Hogan; he also created a series of limited edition Diet Coke bottles, a line of Orrefors crystal, a blinged-out cuff for Atelier Swarovski, and a chocolate hotel room (complete with a chocolate Baptiste Giabiconi) and TV ad for Magnum. Oh, and he appeared in that Volkswagen advert. And in his free time, he shoots Chanel ads, Chanel films, and fashion editorials for magazines around the world.
He’s a little busy, okay?
But don’t expect to catch the omni-creative designer complaining. In a new video for Imagine Fashion, Lagerfeld doles out some straight talk about designers who can’t face the burdens of the job.
‘I’m not like those designers who think that they are pressed too much, that their creativities are so fragile, that they cannot have faith in their jobs. It’s very simple, no? Don’t take it on if you think you cannot do.’
Many observers blamed excessive workloads for the professional demises of John Galliano and Christophe Decarnin. Galliano even cited the weight of expectation as part of his defence in his anti-Semitism trial in Paris last month. None of that holds any truck with Lagerfeld.
‘Bad football players do not play in the first league,’ he continues. ‘Swimmers who cannot really swim will never win. I mean you have to know if you can do this kind of sport on that level. If not forget about it, but you cannot expect people to cry, that you are so overworked, so pressed.
‘Nobody presses me.’
Is he being harsh, or just realistic? Watch the preview clip below (the full film will be on Imagine Fashion tomorrow), and us know what you think...
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