After debuting her first fashion line with Ann Taylor earlier this year, Kate Hudson is channelling her ever-so-talented designer self once again by partnering with e-commerce site JustFab.
The former ELLE cover star's sportswear line, Fabletics, has been in the works for over a year and features a range of tops, bottoms, jackets and accessories. It's a high-profile expansion move for JustFab, which has hitherto been solely (ahem) focussed on footwear.
Says Hudson, 'I’ve always lived an active lifestyle, and with two boys, life has only gotten busier. As a working mum, I know what it’s like to be on the go and running around from one activity to the next. Sometimes you just don’t have time to change, but you still want to look cute, whether you’re taking a yoga class, running errands or meeting up with friends before you pick the kids up from school.'
Of course, Kate's fashion world credentials are nothing new. As well as creating her Ann Taylor collection, she presented BFF Stella McCartney with the International Designer Award at the ELLE Style Awards in February this year, became a spokeswoman for Revlon in 2010, and collaborated with Chrome Hearts on a jewellery collection in 2011.Her latest venture will be launching on JustFab.com in October.
We can't wait to see what it'll look like…