In a far cry from the gritty city shots released first released by Rag & Bone in November, Kate Moss is pictured having a blast in the Cotswolds in the label’s newly-unveiled spring/summer 2013 campaign.
The supermodel looks relaxed and happy in the pictures, which were shot by Alasdair McLellan in Southrop, Gloucestershire.
‘We shot our first campaign on a deserted North London street so thought it would be an interesting contrast to follow up in a remote English village, which Kate happens to have an affinity for. It was also a fun play on our British heritage,’ explains Marcus Wainwright, Rag & Bone’s managing partner.
That’s not to say, however, that the Rag & Bone girl needs to do a style 180.
Adds partner David Neville: ‘The spirit of the images is definitely consistent with the first campaign.
‘We got lucky with the natural light on the day and captured some cool, natural smiling shots of Kate in her home environment.’