It's no secret that ELLE has been seriously impressed by Next's collections of late - and now the label has bagged the perfect high-fashion girl to showcase its high-fashion winter offering in the shape of Kendra Spears.
And, if that weren't a big enough tick in the 'fashion credentials' box, the newly-wed model was shot by Victor Demarchelier - son of Patrick - in New York for the campaign.
Of course, Spears isn't the first super to be shot in Next - Cindy Crawford, Linda Evangelista, Helena Christiansen, Alessandro Ambrosio, Emanuela DePaula and Arizona Muse all spring to mind - but, as these shots prove, she'll be more than holding her own in the archive.
Look out for the campaign from tomorrow.
Christmas: it's happening...