For a brand to change its name is a Pretty Big Deal. And reasons to do so dont come much better than the one the label formerly known as La Petite Salope deposited into the ELLE inbox this morning.
We have reluctantly accepted that we can no longer trade under the company name La Petite Salope, ran the announcement.
Due to an influx of readily available and extremely explicit hard-core pornography appearing on Google under our company name we feel we can no longer ignore this problem.
We will continue to own La Petite Salope as a trademark and an internationally registered company, but we will no longer use the name.
The process of changing over to La Petite S***** is a bit complicated and you may find many of your bookmarks and links no longer work, but we are in the process of solving all technical problems associated with the transition.
The moral of the story? Be sure to bookmark the new site, la-petite-s.com, ASAP to avoid any NSFW moments
