ELLE tipped Eudon Choi for big things when we made him winner of the ELLE Talent Launchpad Award earlier this year, but even we couldn't have predicted they'd be this big. The biggest popstar on the planet has come calling for the Korean-born London designer's clothes. 'Lady Gaga likes my stuff,' Choi told ELLE. 'She has called some pieces in.’
We can't wait to see Gaga styling up Choi's textural and covetable jackets and dresses in the near future. Another star who’s cottoned on to the designer is ELLE cover girl Jessie J. Eudon said, '[She] has been spotted in one of my coats – she must have bought it herself though because she hasn’t been in touch with us!’
Eudon has also been asked to judge two categories of the WGSN Fashion Global Fashion Awards. ‘Last year I won the Lycra Style Emerging Talent Award at the second annual WGSN Global Fashion Awards. This year I am one of the judges on the panel.’ He added, ‘It was such a wonderful opportunity because they sponsored my show and I got all these amazing fabrics to experiment with.’
And when he’s not busy with putting on his own show, he’s been catching up on what the rest of the fashion world is up to. ‘I must say I was glued to Raf Simons for Christian Dior. I really thought his couture collection was mind blowing – I loved it, and ready to wear too. It was really fresh and new and yet really true to the original Dior.’
Don't say we don't know how to pick a winner.