All images by Saskia Lawaks
Your fashion brand has just been picked up by a hot new stockist. How to celebrate?
If the stockist is mytheresa.com, your brand is Edun and you're Ali Hewson, the answer is to fly in a plane-load full of press and A-list friends for a lavish celebration at the holiday home in the South of France you share with your megastar husband Bono.
ELLE was there (as was Leonardo DiCaprio)...
Stay tuned for the full report, incoming from Rebecca Lowthorpe
Edun founder Ali Hewson with Leonardo DiCaprio, Edun creative director Danielle Sherman and Bono
Mimi Xu (a 'mytheresa.com woman') in Edun with film director Spike Jonze
Laura Brown (a 'mytheresa.com woman') in Edun, mytheresa.com's buying director Justin O'Shea and actress Marie-Josée Croze, also in Edun
Model Daisy Lowe in Edun and House of Holland
The table
Blogger Hanneli Mustaparta in Edun