Model, actress and environmentalist Lily Cole is adding designer to the long list of her accomplishments with this range, created in collaboration with Sky Rainforest Rescue and WWF, aiming to raise awareness and help save one billion trees in the Amazon rainforest. And it will be made from the same Amazonian wild rubber that Vivienne Westwood created a corset dress from, for this year’s Met Ball.
ELLE spoke to Lily about the line.
ELLE: Could you tell us a bit about your jewellery line and the idea behind it?
Lily: I was approached by Sky Rainforest Rescue and we went on a week-long trip to Brazil’s Amazon rainforest. I met women producing rubber, learned more about their craft and it inspired me to design an accessories line.
E: What made you become an ambassador in the first place?
L: I have always been interested in using the natural resources over the artificial ones. After speaking to the Sky Rainforest Rescue people, I became aware of the rubber industry and its potential benefits for the green economy. While on the Amazon trip, I visited rubber tappers and their families and decided to bring their story back to the UK.
E: How much needs to be raised to make a difference?
L: This is a first limited collection and it won’t be enough to actually make a difference just yet. The purpose is to bring public awareness to the issue, find a lot of supporters in the future.
E: You recently launched an altruistic social network - Impossible.com. Can you tell a bit about that?
L: Of course! It launched in Cambridge and hopefully will be launching nationally soon. I’ve been thinking about this idea for two years already and am really excited. The idea is to encourage people to make gifts to each other without asking for anything in return. I hope this can become the norm in the future.
E: We loved your Vivienne Westwood Met Ball dress! How did you feel wearing it?
L: I saw the piece ELLEUK.com wrote about it! I loved it, thank you! I had so much fun wearing it. I hope that people will start using natural materials for the fashion purposes more.
E: Do you think publics’ attitude towards sustainable fashion is changing?
L: I hope so. It’s crazy to be using something unsustainable when there is an option to be so much more environmentally aware and supportive.
E: How would you describe your personal style?
L: I like jeans, and am usually dressed down. Right now I am wearing pajamas and a hoodie, but I do have my dresses hanging in the closet too!
Lily’s collection launches today exclusively on www.stylistpick.com with prices ranging from £10 for rings to £25 for pendants. 100% of the profits will go back to the rainforest.