Make me a campaign model
Ever wanted to be in a fashion campaign but never thought it was possible without being, well, called Kate Moss? Well it is if you happen to catch Costume National's eye. The Italian fashion house scoured MySpace social networking site to find faces as fresh as they come for their Autumn/Winter 2008 campaign. Designer Ennio Capasa placed his 'be my model' call out on his own MySpace page, and voila, hundreds of unknown models came flooding forth. Capasa chose 12 of his favourites for the C'N'C campaign shot in Long Island, New York by Stefan Ruiz. Capasa explained his desire to use new talent found online, rather than using established model: "Social networking is one of the most interesting phenomena today on the Internet," said Capasa. "It represents the great change and dynamism of a society that is increasingly a compulsive consumer of communication and contacts." Kate Moss, watch your back, we are all coming for your supermodel crown.
Click here to see Elleuk.com's coverage of Costume National's Autumn/Winter show.
By Lianne Ludlow
Posted 17 July 2008
You heard it hear first: London's legendary denim boutique run by jean genie Donna Ida is launching online.
From next month the treasures of Donna Ida in Knightsbridge will be available to buy online. The website will stock 20 premium and designer denim labels including Stella McCartney's new jeans - which are hitting stores right now. The site will also feature a 'Denim Dilema' section which will offer advice on which fit is right for which shape.
Until now the store has been a mecca for denim fans in London and for anyone visiting the capital wanting to find the perfect pair of jeans. Now you can get the Donna Ida experience anywhere in the world.
'We have built up such a great fan base of customers in store, a lot of whom travel and want to refer us to their friends and want to keep up with the latest trends while they are out of the country' Donna told us.
But will the online experience be the same as the service Donna provides in store? 'Our new website provides answers to all denim dilemmas and features a denim diary updated regularly to keep customers abreast of street trends and customer preferences. Plus now [you] can shop with us 24 hours a day even if they cant get to the store.'
The new www.donnaida.com goes live on September 1st.
By Laurelle Gilbert
Posted: 20th August 2008
