More campaign images of Maison Martin Margiela’s collection for high street label H&M, shot by artist and director Sam Taylor-Johnson, have been revealed today. The atmospheric campaign juxtaposes the ultra-modern, conceptual fashion pieces against the backdrop of quaint Parisian streets with all the wrought iron balconies such an arrondissement can provide.
Many of the classic looks of the ground-breaking fashion house are represented here – with oversized trousers, and outerwear, as well as the absence of colour in favour of black and other neutrals, and what look to be some extremely dapper items for men.
Our favourite look so far? We’re not averse to any of the pieces, although we have to say we’re loving the mirrorball trousers worn with a MMM trademark – the Duvet Coat. The collection will launch instore and online on 15th November, and you can count on ELLE to bring you all the updates between now and then.
Marie Sophie Wilson in Maison Martin Margiela for H&M
Maison Martin Margiela for H&M
Amelie Lens in Maison Martin Margiela for H&M
Julia Nobis in Maison Martin Margiela for H&M
Casting Agent Sarah Murray in Maison Martin Margiela for H&M