The venue was a warehouse deep in Manhattan's Chelsea. Inside, the lights were turned down low and the music was turned way up high. To the soundtrack of a pounding disco beat, London-based designer Marios Schwab showed off his third collection for Halston.
This was not a show, however, but an intimate presentation - just 27 outfits, each worn by a different girl.
The iconic 70s label should be having a major moment right now as fashion mines the hedonistic highs of that decade and for AW11 Halston ticked all the boxes: lean white wool column dresses with strategically placed cut-outs, pleated silk Grecian goddess dresses with the odd scatter of sequins, full-sequinned dresses that glowed in the dark (handy for the dancefloor!), cropped Mongolian lamb jackets and lean, mean trousers worn with a slim tunic. Reviving a brand is always a tricky business but the talented Schwab seems to be managing the job just fine.