In the beautiful, fairy-tale-inspired campaign, Rosie is out walking her dog when he falls into a man hole – leading her on festive down-the-rabbit-hole adventure, whereby she finds herself at a Mad Hatter-style tea party filled with celebrity faces, including David Gandy and Helena Bonham-Carter.
From there, it’s off to Grandma’s House for a Red Riding Hood sequence, before an Arabian Nights-style magic carpet ride (styled with plenty of Rosie for Autograph lingerie and nightwear, naturally).
Believe in Magic & Sparkle, runs the strapline.
‘With this year’s ad we wanted to recapture the magical essence of Christmas that our customers tell us is synonymous with M&S,’ explains Patrick Bousquet-Chavanne, Executive Director of Marketing & Business Development at M&S. ‘Magic & Sparkle is an extraordinary franchise, which has always been a firm favourite with customers.
‘Working with our all British cast, director Johan Renck has created a modern epic where fashion meets fantasy - bringing to life much loved fairy tales with more than a sprinkle of high glamour.’