MaxMara took the sophisticated sporty silk route for summer. Understandable really when you consider the brands heritage: real fashion, grounded in real lives, for real working women on the go.
Hence, the no-nonsense shirt sleeves, all rolled up. The brand certainly meant business with this safe, saleable collection, in the houses predominant heritage colour dependable camel, which looked fresh with those flashes of summer-sky blue and khaki.
The silhouette was soft with exaggerated shoulders, a slight whiff of the 1980s about them, on loose wafting silk coats and easy shirt dresses (nailing one of summers key dress shapes) or suede wrap skirts and a knitted tank top, say, with a smooth silk back.
With the introduction of snake print (another trend to tick off the list), shapes became more body conscious, but never restrictive: pencil skirts in silk jersey had a fresh sporty run-around feel to them. Then came the leopard print and Madras checks, providing alternate panels of pattern for those aforementioned sporty pencil skirts and figure-forming dresses.
The finale block of colour was black and revisited many of the just-seen silhouettes. It was a shame to end on a flat note after the feel-good vibes of this otherwise upbeat show.
