Think of the most iconic, most discussed catwalk show moments of the past few decades and the Alexander McQueen show that featured a hologram of Kate Moss would surely be near the top of the list. The images of the supermodel floating above the runway, swathes of fabric waving around her, captured the fashion crowd's imagination. But did the team at Cadbury find inspiration in it too?
The chocolate brand has just released a new advert for Flake featuring a girl in a yellow dress floating in space, and the imagery seems to have more than a passing resemblance to the Kate hologram. And it's not entirely surprising - Bailie Walsh, the director of the advert, is the same man who teamed up with Alexander McQueen on the catwalk spectacle.
Now rumours are circulating that the McQueen team is considering suing Cadbury, while the confectionary brand maintains that it has done nothing worng. A spokesman for the company told The Independent, 'This is about Baillie Walsh's work. It was his house style that attracted us rather than any previous work he had done. The Alexander McQueen show is not relevant. His previous work was one of many of our visual references but not the only one. We would not accept the charge of imitation.'