Hailey in a double leather outfit for an IRO event in New York

We know you’ve heard of Kendall Jenner. But her BFF, Hailey Baldwin, is the latest model to watch this season. Here’s what you need to know:

The 17-year-old walked the Topshop Unique s/s 2015 show (alongside Cara and Jourdan Dunn).

She also appeared in the French Connection Work To Weekend campaign.

Hailey’s dad is actor Stephen Baldwin, and she’s not to be confused with her cousin, Ireland Baldwin (whose dad is actor Alec Baldwin).

She’s friends with Miley.

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Her Instagram feed features beauties like this:

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And this:

...And, er, this - which has led the internet to suspect that she's the new lady in Justin Bieber's life. 

Whatever the truth, there's no question that Hailey is having a Moment.

Remember her name.