It’s official: my-wardrobe.com loves London’s brightest designers as much as we do. So much so that the site has just launched a new hub, London Lab, dedicated to its favourites.

Fashion Director Carmen Borgonovo has made championing the best of the city’s design talent her mission this season and , Ostwald Helgason, and are just some of the names that have made the cut, their collections curated and pieces handpicked by my-wardrobe.com’s discerning team.

And in case you were in need of some how-to-wear inspiration they’ve also roped in London bloggers to model their favourite pieces from the line-up: Susie Lau of Style Bubble, Eleonora Carisi of Joujou Villeroy and Jessie Bush of We the People have styled themselves in everything from Mother of Pearl to . Check out the edit in full here...

The new designers we love