Entitled YOOXYGEN, the new area will stock some of the wold's most stylish labels with conscience. Super cool organic slogan tees by Katharine Hamnett, Carmina Campus accessories and Caboclo jewellery will sit alongside a hand picked selection of vintage pieces and must-read books such as Eco Chic: The Fashion Paradox. According to The Daily, Yoox are even planning to make their deliveries green - they've teamed up with AzerroCO2 who will help them off set 100% of the carbon footprint created by their shipping. Who said shopping couldn't be guilt free?
YOOXGEN will launch mid April, visit www.yoox.com for more details.
Click here for the ELLE girl's guide to ethical shopping...
By Emma Sells
Posted 14 April 2009
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