Welcome to Miami.
The concept? Capturing that alluring yet fleeting ‘true summer feeling’ and ‘laidback attitude’.
Cue Poppy, styled with surfer chick ease, in simple, silky shell tops, loose, linen blouses and tropical-print playsuits just perfect for those throw-on-and-go days when you just can’t wait to get outdoors.
The simplicity of the images is meant to make us ‘long for endless summers and lazy days by the pool’, a Vero Moda spokesperson explains.