The brand, designed by David Neville and Marcus Wainwright, will re-show its SS13 collection to press and buyers at its new Sloane Square shop in September.
‘We are thrilled to finally open a store in London,’ Neville said in a statement. ‘It’s exciting to present a collection for the first time in our hometown and for it to take place in our own store feels really special.
‘Showing during LFW will further strengthen our presence in Europe and, of course, it’s lovely to be able to filter it directly to customers in the UK who have supported Rag & Bone since the beginning.’
Rag & Bone, known for its hip, utilitarian vibe and coterie of cool-girl fans, will maintain its spot on the New York Fashion Week calendar earlier in September. The London event is a special presentation in honour of the store opening.
‘Rag & Bone’s presentation is a fantastic addition to the London Fashion Week schedule,’ British Fashion Council CEO Caroline Rush said. ‘It will be a great opportunity for our guests to view their full collection and celebrate the launch of their first UK store.’