Social media was inundated with tweets and Facebook messages from the designers for days before the show dropping heavy hints about the collection to come. Once inside the venue, huge screens streamed the action backstage along with live messages from its global fanbase.
So detailed was the coverage before the show that I'd written most of the review ahead of the first model exit. Watching the screens in situ I noted; star print chiffon blouses, star drop Perspex earrings, lace and star print dresses, lots of them. Music note prints, Pat McGrath on make-up, 62 models, bright sequin jackets, Natasha Poly in a tux, Mr Gabbana brandishing a lint roller...
As editors ducked to avoid the cameras filming the front row to be screened live around the globe, it felt firstly that this was now a very democratic occasion, and secondly that there was a hell of a lot to absorb. Is being so prepared for a collection a good thing? Personally when the girls did finally storm the catwalk, I felt so well briefed on the masculine/feminine message that I could concentrate fully on the extravaganza of the show without the need for meticulously note-taking.
Girl followed boy followed girl. You were either androgynous in teddy boy suits or girlish in pretty-meets sexy dresses. It’s a show alright, and how wonderful that everyone can enjoy it.