Rihanna to front Gucci UNICEF ad campaign
Rihanna has been named as the face of Gucci’s new UNICEF campaign. The 20-year-old popstar from Barbados will star in the Italian fashion label’s first ad campaign called ‘Tattoo Heart’ featuring special-edition products for UNICEF, all with a tattoo-style heart motif, from which 25 percent of sales will be donated to the global charity which fights for children's rights.
Rihanna took part in a four hour shoot with fashion snappers Inez van Lamsweerde and Vinood Matadin, but we won’t get to see the images until December issue magazines hit the stands. Frida Giannini, Gucci creative director, picked Rihanna after seeing her perform at a UNICEF fundraiser in February. "When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, we wanted someone with a strong personality," Giannini explained. "I felt a musician and a beautiful woman was the perfect icon for this campaign."
Giannini couldn’t be more right. Rihanna is just about the perfect blend of fashionista and philanthropist. She set up her own charity, The Believe Foundation, in 2006 to help children in need of food and medicine and loves fashion - often spotted in the Fashion Week front rows, she’s now set to launch her own collection. Elleuk.com will keep you informed on when and where you can get your hands on it.
Click here to see Rihanna at the Fashion Week front rows
By Lianne Ludlow
Posted 14 July
You heard it hear first: London's legendary denim boutique run by jean genie Donna Ida is launching online.
From next month the treasures of Donna Ida in Knightsbridge will be available to buy online. The website will stock 20 premium and designer denim labels including Stella McCartney's new jeans - which are hitting stores right now. The site will also feature a 'Denim Dilema' section which will offer advice on which fit is right for which shape.
Until now the store has been a mecca for denim fans in London and for anyone visiting the capital wanting to find the perfect pair of jeans. Now you can get the Donna Ida experience anywhere in the world.
'We have built up such a great fan base of customers in store, a lot of whom travel and want to refer us to their friends and want to keep up with the latest trends while they are out of the country' Donna told us.
But will the online experience be the same as the service Donna provides in store? 'Our new website provides answers to all denim dilemmas and features a denim diary updated regularly to keep customers abreast of street trends and customer preferences. Plus now [you] can shop with us 24 hours a day even if they cant get to the store.'
The new www.donnaida.com goes live on September 1st.
By Laurelle Gilbert
Posted: 20th August 2008
