Back in November we broke the news that Rita Ora had been signed up as the new face of trainer brand Superga. And now we can bring you another exclusive - our behind-the-scenes film from the set of her campaign shoot.

In between shots for the spring/summer 2013 ads, Rita sat down to talk to ELLE about why she's such a fan of Superga's sneakers. 'It's such a great brand and it kind of represents my personality,' she reveals. 'It's very chilled out, it's very chilled back and it's very comfortable.'

And she and her stylist also gave us an insight into what makes her wardrobe tick.

Watch the film - and get a first look at Superga's new season pieces - below.

See Rita Ora's greatest wardrobe hits.

See our favourite spring/summer 2013 ad campaigns.

<object id="flashObj" width="350" height="280" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="@videoPlayer=2194287465001&playerID=1719536881001&playerKey=AQ~~,AAAAABn4dxs~,AY7gyox5PDi_PE120JWsev9MDwmlXCJp&domain=embed&dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" bgcolor="#FFFFFF" flashVars="@videoPlayer=2194287465001&playerID=1719536881001&playerKey=AQ~~,AAAAABn4dxs~,AY7gyox5PDi_PE120JWsev9MDwmlXCJp&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="350 height="280" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object>