ELLE designer favourite has announced the launch of her debut flagship store in London’s Mayfair. The store, which will open in early 2014, will be situated on Mount Street – home to designers including , Balenciaga and .

ELLE has loved Roksanda from the very beginning, and presented her with the Best Red Carpet Designer award at the ELLE Style Awards in 2013. Her designs have been worn by stylish women including Kate Middleton, Michelle Obama and Gwyneth Paltrow.

Roksanda says: ‘Opening our first store is a huge milestone. It’s crucial that it’s here in London – the store will be the home for the brand in more ways than one and will be the ideal space for my vision for the label to be fully realised.’

She continues to expand her label, which now consists of four ready-to-wear collections a year, as well as swimwear and Blossom, her childrenswear collection.

We can’t wait to visit the store when it opens – watch this space for more details.

See the highlights of the red carpet at the ELLE Style Awards 2013