You might have noticed that here at ELLE HQ we’re a bit obsessed with the Great British Bake-Off (we love cake, what can we say). And one thing that hasn’t escaped our eagle eye is Paul Hollywood’s apparent fixation with a certain female baker, Ruby Tandoh.

Whether she’s fretting over her soggy bottom or panicking about her profiteroles, a certain silver fox is always on hand to reassure former model Ruby that her bakes are just fine. Funny that.

Well, Hollywood may have won the hearts of housewives nationwide, but he hasn’t worked his magic on ELLE’s favourite to win (was that the sound of Paul’s baguette deflating we just heard?).

Ruby told student newspaper, The Tab, that ol’ blue eyes was ‘not for her’ when asked to comment on his status as a pin-up. But she did admit that he’s a ‘genuinely nice guy’ who ‘plays bad cop on screen’.

Well, we’ll be damned. Paul Hollywood, nice? That’s just shattering all of our illusions. Before you know it, she’ll be telling us Mary Berry doesn’t even like cake…

Read more about Ruby here

See when we baked cover star Rosie H-W's face here