H&M designer collaborations have long been established as the biggest fashion event on the High Street, so it's no surprise that the clothes company was able to attract photographer, artist and director Sam Taylor-Johnson to shoot the campaign for the hotly anticipated upcoming Martin Margiela collection for H&M.
One picture from the shoot in Paris has been released – an intriguing behind-the-scenes shot with cars shrouded in white sheets, a model in an enormous over-sized jacket and a traditional Parisian backdrop. But for a proper look at the collection, we're just going to have to wait. November 15th is the launch date to put in your diary.
Taylor-Johnson – who changed her name from Taylor-Wood after her summer wedding to Aaron Johnson, who she met on the set of her film Nowhere Boy in 2008 – said, ‘Working with such an anarchic house as Martin Margiela alongside a high-street brand was a challenge that creatively became a crazy, fun project.'