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Schiaparelli hires ex-L’Oreal brand manager as CEO

By Emily Cronin

Ex-L’Oreal fragrance division brand manager Camilla Schiavone has been announced as the latest member of the team that will revive the Schiaparelli brand, says WWD.

Diego Della Valle - the Tod’s SpA financier behind the resurrection of the iconic label that closed in 1954 - has also recruited Paris-based Farida Khelfa as spokesperson/muse. The brand is expected to announce its creative director in September and show its first collection on the Paris catwalk next March.

The new label will focus mostly on accessories, makeup, and cosmetics, with some clothes as well – a business model that Della Valle has called ‘pret-a-couture’. ‘There are a lot of rich people in the world who want something very special,’ he told the FT in May.

Speculation has been wild as to who will head-up the creative direction of the brand. Stefano Tonchi endorsed John Galliano, Oliver Theyskens’ name came up, J.Crew’s Jenna Lyons told the New York Post that she thought Iris Apfel should do it.

Given the label’s accessory leanings, we’d like to throw another name into the ring: why not Katie Hillier? Her creations are witty and whimsical (just like Schiap’s were), and she has designed jewellery, accessory and handbag collections for Marc Jacobs, Loewe, Luella and Victoria Beckham. Of course, we're just speculating too, but we’d feel very proud to have an Englishwoman in the role.

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