Selma styles up for Fashion Against AIDS

H&M tapped a cool-kid crew of celebs to road-test its fourth annual Fashion Against AIDS collection.

Penn Padgley, Selma Blair, Ginnifer Goodwin, the Misshapes, Sky Ferreira and the Scissor Sisters all posed to publicise the charity range, available online from 28 April.

The unisex collection features slogan tees, draped parkas with zip-off sleeves and summer-ready shorts.

‘I think it’s really fitting that this collection is androgynous in style since the disease affects both men and women,’ Selma Blair, who modelled a t-shirt that reads ‘Brain First Body 2nd’ with jeans and an oversized tab-sleeved white shirt, said in a statement. ‘It’s a universal thing and we are all in this together. It’s a disease that can be avoided and it’s especially tragic when our ignorance keeps us from safety.’

H&M has pledged to donate 25% of the sales of the collection to the Designers against AIDS charity and other global HIV/AIDS prevention projects.

Check out more of the FAA campaign shots