H&M tapped a cool-kid crew of celebs to road-test its fourth annual Fashion Against AIDS collection.
Penn Padgley, Selma Blair , Ginnifer Goodwin , the Misshapes, Sky Ferreira and the Scissor Sisters all posed to publicise the charity range, available online from 28 April.
The unisex collection features slogan tees, draped parkas with zip-off sleeves and summer-ready shorts.
‘I think it’s really fitting that this collection is androgynous in style since the disease affects both men and women,’ Selma Blair, who modelled a t-shirt that reads ‘Brain First Body 2nd’ with jeans and an oversized tab-sleeved white shirt, said in a statement. ‘It’s a universal thing and we are all in this together. It’s a disease that can be avoided and it’s especially tragic when our ignorance keeps us from safety.’
H&M has pledged to donate 25% of the sales of the collection to the Designers against AIDS charity and other global HIV/AIDS prevention projects.
COMMENTS
