Buying Director Anita Barr and Director of Accessories Sebastian "best job in the world" Manes talked the press through the trends and labels it will be championing next season, so if you're looking to tackle spring trends now - or buy key looks and shapes in the sales - this is for you.
Simple Serenity of the Wang, Victoria Beckham and 3.1 Phillip Lim variety is a big focus for spring and tailoring has "done very well for us" said Barr, in fact Beckham's dresses rarely (and unfairly) reach the shop floor thanks to its waiting list. The sleeveless jacket as seen at Celine, wide leg jeans at Citizens of Humanity and mid-calf length skirts are Barr's key items of the season.
Your feet should be adorned with cutaway wedges from Lanvin, love them or hate them platform brothel creepers from Prada, pictured, or architectural flats from Alejandro Ingelmo. And Selfridges should know... thanks to its newly launched shoe department, they sell a whopping 7,000 pairs a week.
And the new labels that Selfridges are tipping for stardom are bag designer Natalia Brilli, mid-priced party dress designer Jay Ahr and ELLE favourite The Kooples. Oh and Holland, not Henry, the country - they're introducing Dutch Design Month in February.