The crystal-maker selected J.W. Anderson, Marios Schwab, Giles, Erdem, Mary Katrantzou and Craig Lawrence for its seasonal sponsorship programme.
The six London-based designers will incorporate Swarovski crystals into their runway designs in innovative ways. In recent collections, Katrantzou has studded her digital-print skirts with crystals, while Schwab has dotted pearls across his dresses.
‘Our collaborations show the versatility of Swarovski Elements and how they can be used as a creative ingredient in cutting edge fashion and accessory design,’ Nadja Swarovski said.
Swarovski is also supporting six New York and two Paris-based designers. Bibhu Mohapatra, Jason Wu, Juan Carlos Obando, Rebecca Minkoff, Richard Chai, Rodarte, Mugler and Viktor & Rolf received sponsorship for their forthcoming collections.
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