They might be called the January sales but they're starting next week. So be prepared with ELLE's guide to the when and where of bargain-hunting. Enjoy your shopping...
6 DECEMBER
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Gerard Darel 78 Saint John's Wood High Street, London NW8, 0207 225 7010
13 DECEMBER
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Diesel 43 Earlham Street, London WC2, 07974 219170
14 DECEMBER
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Zadig & Voltaire 182 Westbourne Grove, London W11, 020 7792 8788
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Banana Republic - 224 Regent Street, London W1, 0207 758 3550
15 DECEMBER
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Temperley London 27 Bruton Street, London W1, 0207 229 7957
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Benetton 255 Regent Street, London W1, 020 7647 4200
18 DECEMBER
20 DECEMBER
21 DECEMBER
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LN-CC 18 Shacklewell Lane, London E8, 020 7275 7265
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Russell & Bromley 395 Oxford Street, London W1, 020 7409 2776
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Urban Outfitters - 42-56 Earlham Street, London WC2, 0207 759 6390
22 DECEMBER
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Nanette Lepore 206 Westbourne Grove, London W11, 0207 221 8889
24 DECEMBER
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Monica Vinader online (in store 26 December) 14 South Molton Street, London W1, 020 7629 5588
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Harvey Nichols - Fashion (accessories on the 26th) Knightsbridge, London SW1, 020 7235 5000
26 DECEMBER
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Anya Hindmarch 118 New Bond Street, W1, 020 7493 1628
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Couverture and the Garbstore online (in store 2 January), 188 Kensington Park Road, London W11, 020 7229 2178
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Debenhams Oxford Street, London W1, 08445 616161
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Emporio Armani Bond Street, W1, 020 7491 8080
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Giorgio Armani 02072356232
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Harrods Knightsbridge SW1, 020 7730 1234
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Jimmy Choo - 32 Sloane Street, SW1, 020 7823 105127
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Joseph Fulham Road, SW3, 020 7823 9500
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Kabiri - 37 Marylebone High Street, 020 7317 2150
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Liberty London W1, 0207 734 1234
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Miu Miu 150 Bond Street, 020 7409 0900
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Mulberry 50 New Bond Street, 0207 491 3900
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Selfridges Oxford Street, W1, and branches, 0800 123 400
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Toast in store (27 December online) 191 Westbourne Grove, 020 7229 8325
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Vivienne Westwood Conduit Street, W1, 020 7439 1109
27 DECEMBER
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Paul Smith - 40-44 Floral Street, WC2, 0800 023 4006