The American lingerie retailer will open two to three stores in London area malls next summer before considering a UK-wide roll-out.
‘The mall-based stores will be large box, A-mall-type units with full assortments, but they’re in the UK, not the US, and we have to learn,’ VS executive Martyn R. Redgrave told WWD. ‘That’s what we’re looking to do as we expand, in the UK in particular’.
VS is known for its theatrical catwalk shows, in which the brand’s Angel spokesmodels wear gravity-defying ensembles and towering wings. Miranda Kerr, Rosie Huntington-Whiteley, Lily Aldridge, Gisele Bundchen, Heidi Klum and Adriana Lima have all modelled in past shows.
The brand also owns the La Senza chain.