The story behind that cherry hat

Now, he’s given us more insight into his design process—starting with the train of thought that led him to create the now-trademark cherry hat.

‘I did a collection called "Sex on the Brain," because I love that phrase. My mum told me that, in the Victorian period, men would have beautiful paintings of nudes on the silk linings of their hats. And that's sex on the brain, literally. So I mixed that idea with 80's Athena posters of hummingbirds drinking off glossy lips and girls licking chocolate-dipped cherries and strawberries. That's where all the fruit pieces came from. And then we just did those incredible cherries. They were meant to be the silly showpiece that would be good for press and no one would buy. But I've sold hundreds of them! It changed my opinion of how fabulous women are.’