They say there's no such thing as bad publicity, but after the week they've had both John Galliano and his soon to be former bosses at LVMH may beg to differ.
The show, as they say, must go on and there was no shortage of people itching to see it - the phone has apparently been ringing off the hook at Dior HQ as a huge wave of interested fashion fans tried to bag a ticket.
This season the show moved from its usual location in the Tuileries gardens to a tent at the Rodin Museum, complete with the longest of catwalks - all the better for seating an ever-growing curious crowd. The entrance was packed full of photographers and onlookers, all trying to catch a glimpse of anyone familiar who happened to walk in, but the usual A-list celebrity front row was noticably absent.
The show was kicked off not by a model but by CEO Sidney Toledano giving a speech, reminding the industry that the House of Dior is bigger than a single designer, and that it has overcome greater adversity in the past.
A thought surely has to be spared for the label's design team who have rallied round over the past few days to finish off a collection that inevitably won't be discussed as much as the absence of Galliano taking his bow. But complete it they did. The collection began with a Dandy inspired vibe, with waisted frock coats, velvet and printed knickerbockers and a dramatic full length cape all counterpointed by lightweight blouses and pretty dresses. It evolved into a parade of stunning red carpet dresses, all sheer and full - movement embellished with ruffles, embroidery and sequins.
And who took the finale bow? The staff of the atelier, all dressed in their matching white coats as the audience took to its feet to applaud. The end of an era perhaps, but certainly not the end for Dior.