Topshop and the Helmut Newton Foundation want to make you a model
If you ever fancied yourself as the next Aggy or Kate now is your chance. Today sees the launch of Topshop's in store collaboration with the Helmut Newton Foundation, featuring the reknowned photographer's 'Newton Machine'.
Famed for his erotic fashion photography, the late Helmut Newton developed the Machine in the early 1970's, fed up with a new breed of photographers who showed more interest in models than taking good pictures. Designed to 'keep the model on her toes and keep her excited', the Machine features a motor driven camera hooked up to a timing device which allows the model to take her own pictures at her own pace.
Topshop have recreated the Machine in their very own photographic studio in the Oxford Street flagship store. Style yourself up and pop down from today to strike a pose and your picture will be displayed in an in store gallery for all to see, as well as being uploaded to Topshop.com. At the very least you'll get yourself a fabulous new Facebook picture.
By Emma Sells
Posted 10 June 2008
You heard it hear first: London's legendary denim boutique run by jean genie Donna Ida is launching online.
From next month the treasures of Donna Ida in Knightsbridge will be available to buy online. The website will stock 20 premium and designer denim labels including Stella McCartney's new jeans - which are hitting stores right now. The site will also feature a 'Denim Dilema' section which will offer advice on which fit is right for which shape.
Until now the store has been a mecca for denim fans in London and for anyone visiting the capital wanting to find the perfect pair of jeans. Now you can get the Donna Ida experience anywhere in the world.
'We have built up such a great fan base of customers in store, a lot of whom travel and want to refer us to their friends and want to keep up with the latest trends while they are out of the country' Donna told us.
But will the online experience be the same as the service Donna provides in store? 'Our new website provides answers to all denim dilemmas and features a denim diary updated regularly to keep customers abreast of street trends and customer preferences. Plus now [you] can shop with us 24 hours a day even if they cant get to the store.'
The new www.donnaida.com goes live on September 1st.
By Laurelle Gilbert
Posted: 20th August 2008
