Twitter have launched into the world of e-commerce with a new click-to-buy feature, testing out the new function in association with Burberry and a handful of musicians, including Pharrell Williams and Eminem.

The new ‘buy now’ button will appear alongside tweets and essentially means you can shop direct from your Twitter feed, without navigating away from the app.

You’ll only need to enter your payment and shipping details once as well, because Twitter will conveniently store all of your data for future reference.

So next time your favourite brand tweets a picture of a pair of shoes you just have to have, shoetopia will only be one click away.

Sounds dangerous, doesn’t it? Don’t panic, there’s no need to start surviving on tinned soup just yet, the service is currently only available to a small percentage of US users, with plans to expand over the next few months.