Why ELLE chose that Miu Miu dress
But it has opened up a lot of questions about the process of how a cover look is found, lending us the perfect opportunity to dispel some myths and give you a few home truths. ELLE Editor-in-Chief Lorraine Candy talks us though it;
"We first see the look on the runway and note it down as a possible for a cover shoot. When we're back in the office, we call it in and match it to the right star. Contrary to popular belief, we dont shoot covers in sequence. If it fits the mood board concept of the cover shoot and the photographer likes it, we take it to the shoot along with a rail of potential clothes."
But that's only half the battle. If the celebrity doesn't feel the same love for the look as the Fashion Director "we have to go with the flow. They always have an I love it or "I hate it" moment. Lily loved it so much she wanted to take it home.
"When we saw this Miu Miu dress on the runway in Paris we knew we had to have it for a cover this year and August, the first new season cover, seemed the perfect fit. It ticks all the boxes for an ELLE cover; its feminine and sexy but modern too. I love a playful element on a cover as it appeals to the ELLE reader who doesn't take herself so seriously. A cover dress should inspire you with the mood of the month and this one does."
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