We told you last month that the Council of Fashion Designers of America were launching a new category to their annual awards: Instagrammer of the Year. Now, the first-ever winner has been announced – and it's Patrick Janelle.

Here’s his account handle because, believe us, you’re going to want to hit follow - @aguynamedpatrick.

The best bit? The winning #myCFDA image – which has gained 9,160 likes to date – is a picture of Shake Shack burgers and fries. Not technically fashion per se, but a foodie post always goes down well in our books. Always.

As one of the founders of Spring Street Social Society, New York-based Patrick organises ‘cabaret shows, coursed dinners, movie nights, and anything else we dream up' reported Refinery 29.

So what makes an award-winning Instagram account? ‘I take every aspect of a shot into consideration,’ says Patrick, ‘colour, composition, context of the image to the message, and even the way the image will look in my overall feed.’