The lovely people at Selfridges have been at it again, championing young design talent and giving over their iconic window space to young creative’s, worthy of the exposure. Today, the second Bright Young Things project launches at the department store, following it's successful 2011debut, and five womenswear designers have been selected this year.
Alice Lee, Adam Andrascik, Sorcha O’Raghallaigh, MASC and Fashion East’s Maarten van der Horst, are the chosen quintet, and have been given a dedicated in-store shop-in-shop space from which to sell, and will also feature on Selfridges.com until the end of February. And here are the windows...
Maarten Van Der Horst (top)
This Fashion East designer orignally hails from Holland and interned at Chloe. His spring summer 12 collection featured glorious embroidered Hawaiian shirts with applique flourishes.
Adam Andrascik (bottom)
Adam has a modern, bold aesthetic and the shattered prints he used on his spring summer 12 collection are reflected in his Selfridges window concept.
Alice Lee (top)
This London-based label is run by a husband and wife duo - Alice Smith and Lee Farmer. New Gen alumni the pair made a confident spring summer 12 return after taking a brief hiatus to raise their family.
Minimal, architectural construction is synonymous with this label, founded in 2010 by designers Duncan Shaw and Billy Yick, both are heavily influenced by the purity of Japanese design.
Sorcha O'Raghallaigh (below)
This designer and illustrator grew up in rural Ireland and uses heavy embroidery, Gaelic and religious reference to inspire her work.