Shopping Blog

Escape to St Tropez with Armani



If you needed any further motivation to seek out the sun, it has just arrived in the form of Armani’s new ‘Frames of Life’ spring summer 2012 eyewear campaign.

We love the cinematic, black-and white photographs depicting a tanned, toned couple tooling around St Tropez. Whether on deck or on the beach, they’re always wearing their perfectly polished Armani sunglasses. 

More than adverts, the campaign has been conceived as a journal of a day in the life of these carefree creatures.

Take a look at the full campaign at from tomorrow morning. It may even make up for the lack of sun...

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