The designer and keen cyclist has created a limited-edition cycling bag for Sky Ride.
The high-vis bag comes in a reflective, waterproof fabric—in eye-catching pink and turquoise python prints, no less—and clips directly onto bicycles for easy toting.
‘The bag acts as a modern day bicycle basket but can also be used as a day to day bag,’ Deacon said. ‘It's the ideal shape and size to use on your bike but also at work or out with friends. I hope women love it and hopefully it will help to dispel the myth that being active means having to sacrifice your sense of style.’
Sky Ride is Sky and British Cycling’s campaign to turn one million more people into regular cyclists by 2013 through a series of traffic-free rides across the UK. Last year, Henry Holland lent his support to the drive with a cycling jacket.
Between fashion's contributions and all those triumphant Olympic cyclists, something tells us cycling is going to attract new devotees faster than you can say 'fixie'...
Learn more about Sky Ride and find Giles Deacon’s bag, £40, on goskyride.com from October