If outposts of Sandro and Maje, as well as Anthropologie and all your favourite high street stores weren’t enough to tempt you to spend an afternoon shopping on the King's Road, try this on for size: KJ’s Laundry is opening this week with a 20% discount across the whole store.
There’s already a hugely popular shop in Marylebone (Keira Knightley is a customer), where cool under-the-radar labels are snapped up but cool kids in the know.
Now, founders Kate Allden and Jane Ellis are bringing their clever buying philosophy to SW3 – they stock affordable designer brands that are less well known in the UK but have a substantial following in their respective home countries.
Keep an eye out for exclusive offerings from Swedish label Hope, LA/London brand Currer, and ex-Ralph Lauren designer Samantha Sung.
KJ's Laundry opens at 149 Kings Road, SW3 5TX, on September 5 with a 20% discount across the shop. Prices range from £75- £400. www.kjslaundry.com.