We’ve got our eyes firmly on Brazil at the moment. Not just because we’re fantasising about going on holidays there, not just because it’s summer and we’re fantasising about Brazilian bikini bottoms – no, it’s largely to do with the fact that Brazil has overtaken the UK as the world’s 6th largest economy so quite frankly it would be an oversight not to keep our eyes on it.
But rather than monitoring the stocks and shares we are of course observing the fashion. And Farfetch.com has given us plenty to look at, with their new project 'Ola Brasil'. The shopping site has put together a carefully edited selection of the best of Brazilian design to introduce to a global audience. Available for three months from today, customers can choose from chic beachwear by Copa Club and Brigitte (coveted Brazilian-cut bottoms included), cool streetwear from Juliana Jabour, and edgy jewellery by Raphael Falci.
High end womenswear comes via Reinaldo Lourenço, father of none other than fashion wunderkind Pedro, whose conceptual designs are enjoying an upswing in popularity in London.
Thanks to Brazil’s ridiculously strong currency, we may not be able to hit the sands of Ipanema any time in the next few months, but get shopping on Farfetch and it’ll be an awful lot easier to pretend.