Just what is it about French women and their underwear drawers? What exactly are they hiding in there that makes them such a source of unending intrigue for the men and women of this world?
The answer, of course, is simple.It's underwear – it’s just better.
But thanks to the almighty powers of the internet, French women can now be toppled from their boudoir ivory pedestals, as Parisian lingerie label Princesse Tam Tam is now available to Britons with a spanking (oh la la!) new website.
Browse lacy little nothings from slinky chemises to cheeky boy shorts, and educate yourself in the French art of seduction. Princesse Tam Tam is a lifestyle brand, so you can also get pyjamas there, though the French don’t talk too much about lounge wear, lest it might – sacre bleu! - shatter the illusion.