Willa Keswick's mischievously-named store, The Village Bicycle, has been quietly building a reputation amongst London’s cool-girls thanks to its designer collaborations and hottest names in designer talent.
But those unable to get to the Ledbury Road store in Notting Hill have been feeling a little out of the loop. Until now that is. The versatile treasure trove has just launched a shiny new transactional website where the likes of Lulu & Co, Maarten Van Der Horst and We Are Handsome are just a click away, no matter where you are in the world.
Maarten ven der Horst Hawaiian silk T-shirt, £204, at www.imavillagebicycle.com