LONDON - HOXTON
Saima's rocking the indie look with her kids H&M black coat adorned with nu-rave bright button badges. Her cassette bag adds an element of fun and the black skinnies and white retro gym shoes finish off her perfect low key 'night down the pub' look.

When it comes to fashion trends, Hoxton-ites lead where others follow. Neon accessories, vintage finds and underground designer names all worn in an ecclectic way are the order of the day for the East London, Hoxton tribes. We spent the day hanging out on Brick Lane and around 'The ditch' (Shoreditch) to bring you the best of Hoxton street style.