Kanye West has been spotted at Ikea HQ in Älmhult, Sweden, leading (of course) to speculation that he is set to collaborate with the flat-pack furniture specialists.
The unexpected visit sparked rolling news coverage in Sweden, much to the surprise of many Swedes who didn't agree that it was 'breaking news'.
'That's right, we can confirm that he is there. I don't want to and can't say more than that he is in Älmhult at Ikea today,' press officer Jakob Holmström told tabloid Aftonbladet (translated via Google Translate).
He added that West was visiting to explore the design department.
'At Ikea, we are constantly curious to different people, artists and companies around the world,' he said, 'And to have an inspiring meeting is very important for us to create a more dynamic product portfolio for our customers.'
News of West's visit was first reported on fan forum kanyetothe.com by someone who had been tipped off by a family member at the site. It was then backed up by a photo of West and three other men walking around the HQ (above).
Meanwhile, wife Kim Kardashian has been letting it all hang out on Twitter, literally.