Stella McCartney has unveiled the final face of her first new fragrance in four years - Lourdes 'Lola' Leon, daughter of Madonna and Carlos Leon.
Lourdes will join Grimes, Kenya Kinski-Jones, and Amandla Stenberg as the young campaign stars that will represent the fragrance.
The 19 year-old has spent her life actively limiting her publicity expsoure, so this will be the first time she has voluntarily stepped into the limelight to feature in a major campaign for a luxury brand.
The fragrance is aimed to promote solidarity, self-acceptance and mutual support between women which is where Stella McCartney expressed she wanted real girls to represent this through campaign.
Lourdes' mum Madonna is close friends with Stella McCartney, who made the wedding gown she wore when she married Guy Ritchie in 2000.
Stella McCartney POP Fragrance will be available in Stella McCartney Stores and online from the 24th of March and then in UK nationwide from July.