We've Chosen Our Favourite Young Female Designers Of This London Fashion Week SS17 Season

​Mimi Wade, Molly Goddard and more

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With seven of the eight designers in the British Fashion Council's NewGen mentoring scheme being women, this London Fashion Week SS17 season is full to the brim with female talent.

Caroline Rush, the Chief Executive of the British Fashion Council said of their choice, 'We have had a strong cohort of female designers in NewGen, which is fantastic to see.'

We couldn't agree more, so here is a list of our favourite new, young, female designers who are all showcasing this LFW.


Mimi Wade

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In her second year under Lulu Kennedy's Fashion East wing, Mimi Wade has proven her print skills once again.

Complete with a 'Mimimount' set, the models sported Wade's hand-painted leather and deconstructed lace camis.

Inspired by Wade's own party-girl grandmother the designs are dangerously flirty and tongue-in-cheek.

✨✨ #fridaynight #partygirl #looks 📷 @fashion_east 4 @dazed 🍹🍹🍹✨#mimiwade

A photo posted by Mimi Wade 💌 mimi@mimiwade.com (@mimi.wade) on


Evolving from the largely leather first collection, the SS17 show introduces denim, cow and cherry-print dresses that are cute enough to make you blush.

Contrasting the cartoonish clothes, messy hair and makeup makes Mimi Wade's clothes the ultimate low-effort, high-impact look.

Caitlin Price

Also under Kennedy's guidance is athleisure Queen Caitlin Price.

AW16 pink suit available now on our online store. link in bio 💕 free UK shipping 💕#treatyaself

A photo posted by Caitlin Price (@_caitlin_price) on


After three years working for Christopher Shannon, Price started her own line, using contrasting styles of ball gowns, corsets and tracksuits to make unforgettably quirky silhouettes. 


Taking inspiration from Dub-step and early-noughties clubwear, her last three seasons have seen models with slicked-down hair and box-fresh Nike's.

Already available at Selfridges, Price is further evidence sleek sportswear is not going  anywhere for a while.

Marta Jakubowski

Marta Jakubowski is one of the seven women under the British Fashion Council's NewGen mentoring scheme.


The Polish-German designer graduated with an MA from the Royal College of Art in 2014 and gained experience with Hussein Chalayan, Alexander Wang, Jonathan Saunders and Bruno Pieter before setting up her own label.

💃 5 weeks to LFW 💥 Save the date 🌡

A photo posted by Marta Jakubowski 💃🏼 (@martajakubowski) on

This year she wowed with a model-filled carousel that got Instagram very excited.

Jakubowski plays with fabric by cutting and extending where you wouldn't expect, resulting in odd creations which would be surprisingly at home in your daily wardrobe.

Clio Peppiatt

Clio Peppiatt's SS17 show's theme this years was 'Fast Women'with a set equipped with motorbikes, loudspeakers and racing stripes.

Oldie by @chloerosolek ♥️💕♥️

A photo posted by Clio Peppiatt (@cliopeppiatt) on


Based in London, Peppiatt launched her label two years ago.


The already theatrical nature of the designs was put to the test when Peppiatt was commissioned to make Charli XCX's American Tour outfits alongside super-stylist Louby Mcloughlin.

The model's at the show were dancing along to the music and laughing with the guests, reflecting the clothes' playful aesthetic.


This year the line even came equipped with a Britney-style bodysuit, what more could you possibly want?

Molly Goddard

Agnes Deyn's Wedding Dress designer, Molly Goddard, is basically the reason tulle has been everywhere.

West Londoner Goddard is a Central St. Martins graduate who specialises in awkward Sunday best and dreamy princess netting.

This SS17 she introduced a rave theme with plenty of neon and charity-shop stripes.

Goddard is best worn thrown over a regular t-shirt, jean and trainer combination for ultimate don't-you-dare-tell-me-to-grow-up vibes.

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